When he was 14 years old, Juan Echeverri decided he wanted to be a businessman.  He started buying gumball machines and installed them from Fort Lauderdale to Key Largo. In 2001 he sold them all for a profit.  4 years later he took over a bankrupt company that supplied parts to the airline industry; now known as Apollo ASG.

A few years ago, Juan had an idea about freezing liquor after seeing someone at a party use a Popsicle as a drink mixer.  Juan’s ideas for a new product began to take shape, but he realized he didn’t know anything about the beverage industry. So, he bought into a small beverage distributorship in Doral, Florida and his journey with Bev-Co began.  Even while Bev-Co expanded, Juan realized there was more growth potential. That’s when he re-connected with an old friend and former business associate, Fermin Perez, Jr., to help him grow the business. Bev-Co annual sales now exceed $6 Million.

In 2005, Juan entered a business plan contest for one of Florida’s major newspapers. His business plan won a Gold Medal but, more importantly, the plan became the template for World Frost, Inc., and its fabulous new product… FROSTSHOT, The Frozen Liquor Shot…  the breakout spirits product in the USA and Europe..

Fermin and the team kept growing Bev-Co’s business with a dogged and relentless pursuit. Fermin earned product authorizations with larger chains such as Walgreen’s and Sedano’s. Before long, the dynamic duo of Juan and Fermin were selling products into the Caribbean and South American Markets, negotiating territory rights in Costa Rica, Panama, Dominican Republic, Bermuda Islands and Antigua. Word began to travel and brands like, Perrier, San Pellegrino, Agua Panna, Rockstar Energy, Red Bull, Coke and Pepsi all wanted to be in the Bev-Co House of Distribution.

Juan completed his new product to be released unto the masses and the reception was overwhelming. However, he needed more help to smooth out the road to success. As Fermin took the wheel as Chief Operations Officer for FROSTSHOT, there was much to accomplish. While coordinating all of the components that help to make a new company successful, Fermin began to reach out to industry contacts/friends for assistance. Juan continued to improve upon FROSTSHOT and refine it to the product it is now, bursting with flavor and color.

In order to better handle the rapid growth of two dynamic companies, Juan, as President and Fermin, as COO, realized it was time to mature WFI’s organizational team. As Juan concentrated on FROSTSHOT product development, Fermin focused on building the operations team. Fermin quickly reached out to two former business associates, Roger Nottestad to handle Product Packaging Design, Marketing and Media Relations and Fred Cohen to handle Logistics and Systems.

Roger came into fold in the beginning designing Point of Sale items, equipment graphics and print media. Soon the job of spearheading the marketing of FROSTSHOT was taken on as well. With a newly created website and ALL new 4-shot box designs underway, Roger has had his hands full. Roger continues to use his various industry experience to enhance and increase the visibility of FROSTSHOT at all possible levels. With years of sales/marketing/design experience with companies like Specialized Bicycles, Rockstar Energy Drink, HyperTel Communications and Road Ready, Roger knows what it takes to get a product in the hands of early-adopters and consumers alike.

As with all companies, Information Technology and legal issues became a priority and Fred Cohen was earmarked for the task. The technical brains behind the brawn of FROSTSHOT; Fred’s years of experience in Systems, High-Tech, Hospitality, and Management Consulting for companies such as, Computer Controls, Honeywell, Marriott’s Frenchman’s Reef & Morningstar Beach Resorts, Pearl River Resorts, and Peak Leadership Group bring years of MIS and a process-oriented leadership to the World Frost Inc./FROSTSHOT team.

The recent attendance of FROSTSHOT at industry tradeshows in the US, Mexico, and United Kingdom has brought some amazing opportunities for FROSTSHOT. Both domestic and international distributors/resellers have joined WFI as business partners to handle the explosive expansion and demand for  FROSTSHOT.  Exclusive agreements are now in place for the USA, Canada, Mexico, and South Africa. Negotiations are moving forward for Greece, Malta, Australia and Dominican Republic.